Jérôme Masi’s style is highly distinctive, characterized by his expansive color palettes and minimalist silhouettes. His seemingly simple works explore a variety of subjects, always approached in an elegant and poetic manner. Using only what is necessary, he succeeds in creating images in which every element holds significance.
Born in France in 1977, Jérôme studied art at the Émile Cohl School in Lyon, graduating in 2001. He has worked for brands and agencies as a graphic designer, art director, and illustrator.
In recent years, Jérôme has focused his attention on painting. His work is gradually gaining recognition in the art market and is now exhibited and sold in Paris, Biarritz, Geneva, London, Melbourne, Chicago, Los Angeles, and Taiwan.
For his collaboration Poncho, Jérôme explored abstract yet highly distinctive color blocking, bringing a true urban vibe to the beach poncho.
The 100% polyester exterior fabric enhances this street-art-influenced design. For functionality and comfort, the poncho towel features an oversized cut and side openings for easy on-and-off. The 100% cotton terry interior and large hood keep you dry and warm after a surf session, swim, or other sports activities.
Keep your essentials safe with the chest pocket, complete with a key loop.
After Lab is a range of changing ponchos born from our love of art and the creative world of action sports. Each model is the result of an exclusive collaboration with internationally renowned artists: photographers, street artists, humanist creators, as well as modern, abstract or minimalist talents.
Invited to express themselves freely, each artist has designed a poncho as a work of art in its own right, letting their sensitivity, vision and creativity shine through. The textile becomes a canvas, showcasing every artistic universe with precision and intensity.
Created to combine style and functionality, After Lab changing ponchos are made from soft, comfortable terry fabric, with a 100% cotton interior for quick and effective drying. The wide hood keeps your head warm and protects you from the wind. The 100% polyester outer layer ensures optimal print quality, enhancing the details and colours of the artwork.
The loose fit and side openings make it easy to slip on quickly, before or after your water activities — surfing, wakeboarding or simply a relaxed swim. A chest pocket with a key cord completes the design, keeping your essentials safe and close at hand.
Each poncho comes with a matching tote bag, perfect for the beach, the pool or even a casual shopping trip.
Each poncho comes with a matching tote bag, perfect for the beach, the pool or even a casual shopping trip.
Ideal for drying off and getting changed whilst sheltered from onlookers and wind, Your AFTER PONCHO accompanies you on all of your aquatic activities.
Be wilder ! Be After !